LG Signature OLED65W7P W7 Collection OLED TV

“LG’s W7 Signature ‘Wallpaper’ OLED delivers the TV we’ve all the time dreamed of.”

Greatest image high quality obtainable

All HDR codecs supported

Beautiful, smooth design

Stable sound high quality

Sound bar is giant and required

In case you missed it, LG’s W7 sequence “wallpaper” OLED TV was the toast of CES 2017, and for good cause. For a lot of, it represents the final word in TV design. At simply 2.57mm skinny – in regards to the thickness of three quarters stacked collectively – it seems to be extra like a window on the wall than any TV you’ve seen earlier than. And at about 16.5 kilos, the show panel is gentle sufficient to hold like a chunk of artwork, held quick by a set of magnets. By way of cool-factor, no different TV can contact it.

Besides, in fact, its upcoming follow-up, the LG W8 OLED. Holding all the identical design cues, proper all the way down to the included soundbar, the W8 improves on the W7 in quite a lot of methods. LG’s new a9 (pronounced Alpha 9) chip not solely presents a speedier expertise with webOS three.5, however presents enhanced image high quality with discount in shade banding and a bunch of different enhancements. The W8 additionally options Google Assistant and LG’s new ThinQ platform, which work collectively to supply up a strikingly giant variety of distinctive voice instructions. Whereas the W8 is the brand new child on the block, that would imply a worth drop within the W7, so if you happen to’re all in favour of probably saving a couple of bucks on a TV that’s nonetheless an excellent decide, learn on.

Placing design is just the start of the story right here. Definitely, as a result of it’s an OLED TV, reviewers resembling myself are essentially going to journey over themselves developing with new methods to explain simply how a lot of a feast for the eyes it’s, however the W7 sequence is a part of a brand new breed of OLED televisions for LG – one that’s brighter, extra correct, and extra succesful than these of the previous – making the duty even more durable.

What’s extra, whereas the W7 itself is definitely a exceptional TV, maybe extra thrilling is the truth that each sequence in LG’s OLED lineup this 12 months makes use of the identical panel and the identical processing chips. That signifies that, relying in your demand for fancy design parts and enhanced audio programs, you may get the identical gorgeous image high quality all through the road, proper all the way down to the “entry-level” B7 sequence, anticipated to be unleashed in April 2017.

Given the Signature W7 OLED’s distinctive must-mount requirement, LG opted to deliver reviewers to the TVs somewhat than ship TVs to reviewers, who possible wouldn’t be capable of briefly set up a panel that makes use of an unconventional mounting system. I used to be flown to San Francisco for a reviewer’s workshop and given a rundown on what’s new for LG’s OLEDs, a captivating tour of Dolby’s laboratories, and roughly four hours of alone time with a manufacturing model of the Signature W7 to judge its place inside this 12 months’s crop of ultra-premium TVs.

Fact be advised, I solely wanted a couple of minutes.

Uncommon, however finally simple to setup

I didn’t get a chance to un-box the 65-inch Signature W7 OLED myself, however I do know what comes within the field and what occurs after you open it. Now could be pretty much as good a time as any to deal with the 25-pound, silver-backed gorilla within the room.

Okay, perhaps likening this TV’s requisite soundbar to a gorilla is a little bit of an exaggeration, however contemplating how svelte the show is, it’s exhausting for the sizeable soundbar to not come off as a bit of bit imposing. It’s neither slim, neither is it gentle. You may’t wall-mount it, and there’s no level in attempting to tuck it away, both, as it’s the TVs sole supply of sound. Prefer it or not, the W7 comes with firm – however at the very least it sounds good.

You’ll be needing a chunk of furnishings large enough to accommodate a sound bar measuring 57.5 × three.three × eight.2-inches (W×H×D) and weighing in at 23 kilos. This may very well be a credenza, leisure cupboard, or a stout shelf deep sufficient to permit cable connections.

Not solely does the W7’s Dolby Atmos-equipped sound bar function the system’s sonic supply, it additionally homes the show panel’s energy provide, processing, enter/output jacks, and all the opposite goodies you’d discover hiding behind the bump-out on the again of a standard TV. That needed to go someplace, and since that is LG’s first go at a really imaginative product, they determined to bundle it in a sound bar.

The needed to go someplace. LG determined it might go in a sound bar.

I do know many might be fast to query why LG didn’t select to place all of the TV’s guts inside a black field which may very well be tucked away in an leisure cupboard or closet. In any case, anybody who drops $eight,000 or extra on a TV might be going to have a premium sound system on the able to pair with the TV. Nevertheless, be mindful that is LG’s first go at any such product, and the corporate had good cause to suppose prospects would need audio system of some kind.  LG can be taking all types of warmth if it determined to drop audio system solely.

So, be affected person. Your speaker-less wallpaper OLED with black-box companion may very well be proper across the nook. For now, if you need what’s arguably the coolest-looking TV on the planet, it comes with a big-ass sound bar. First-world issues, am I proper?

The cable that connects the sound bar to the show panel is a broad, flat, off-white cable with a delicate texture appropriate for portray over. If you’d like, you may stretch the cable from the sound bar to the TV and easily paint it the identical shade as your wall. Alternatively, you possibly can run it by means of a conduit and up by means of the wall to adjust to constructing codes. The cable itself will not be rated for in-wall use.

LG Signature W7 Wallpaper OLED Series 65 OLED65W7PCaleb Denison/Digital Developments

Caleb Denison/Digital Developments

All supply parts will hook up with the soundbar, more likely to one among 4 obtainable HDMI (HDCP 2.2) ports, although a composite or element video connection will also be made utilizing a set of supplied break-out cables. Three USB ports (one among which is USB three.zero) are additionally obtainable for enjoying again pictures, video, or music recordsdata. Those that do want to make use of some type of outboard audio system can use an optical cable, or the ARC-enabled HDMI 2 port. If you’d like a Dolby Atmos sign from the TV’s apps (Vudu at present helps this) then the latter is the way in which to go. The sound bar will go by means of Dolby Atmos from different sources through a Dolby Digital Plus sign.

Mounting the panel is straightforward. A number of drywall anchors is all it takes to safe a skinny and light-weight mounting plate to the wall. From there, the panel is affixed to the plate by hanging on two key-hole type mounts, and is additional secured by an array of magnets. The panel actually snaps into place.

Flagship TV, flagship options

The W7 doesn’t sport a ton of latest options over final 12 months’s 6-series fashions, however what’s new is notable, and all of it has a major impact on the general efficiency of the TV.

LG has added a “Impartial Black OLED polarizer” to the TV’s current anti-reflective movie to assist maintain black ranges trying nice in vibrant rooms. Beforehand, you’d get a bit of little bit of purple haze when vibrant gentle shone on the TV. The polarizer works, and the display screen seems to be black in most conditions now, although if you happen to shine a flashlight on it, you will note some purple glow coming again at you. LG has additionally enabled finer brightness controls so that every diploma of adjustment has a smaller impact, and there may be now a broader vary of adjustment obtainable.

HDR may simply be the good new characteristic in TV land — even higher than 4K. Right here’s the whole lot it’s worthwhile to know in regards to the burgeoning expertise and what it’s able to.

The W7 Signature OLED TV has been improved to supply roughly 25 p.c extra luminance. For Cinema settings, this implies the TV will max out at about 540 nits, although the TV is able to greater peak brightness in Vivid and Commonplace image modes.

Blacks have additionally see some welcome enchancment. One in every of my criticisms of previous LG OLED TVs has been that the TVs lacked some element within the shadows as a result of they’d go from darkish gray to pitch black a bit of too shortly. LG has added some finer gradation right here, and the shadow element is noticeably improved whereas watching content material. I verified this remark utilizing a check sample disc.

Colour banding has lowered considerably thanks to those enhancements. You’ll nonetheless see it on compressed content material coming from streaming providers, but it surely’s much better than it was earlier than. What you see is extraordinarily near regardless of the supply content material produces.

LG Signature W7 Wallpaper OLED Series 65 OLED65W7PWealthy Shibley/Digital Developments

Wealthy Shibley/Digital Developments

Lastly, I observed that whites on the 2017 OLED samples appear purer than in years prior. Up to now, I’ve observed a slight, greenish forged to whites, however that seems to be gone now. I additionally famous far much less shade shift at excessive viewing angles than I’ve prior to now.

All in all, I feel LG has nearly mounted all of the tiny points that reviewers have raised prior to now, and thus I consider the W7 might be a universally well-reviewed TV.

Right here, have extra HDR

As earlier than, LG continues to assist each Dolby Imaginative and prescient and HDR10, however this 12 months provides assist for Hybrid Log Gamma (HLG) for over-the-air HDR broadcasts, together with a brand new taste of HDR being developed by Technicolor. If that appears like too many HDR codecs, you’d be proper. The number of HDR flavors stays a degree of confusion. Thankfully, LG is able to deal with all of them.

The ‘Magic Movement’ distant actually is magic

I proceed to seek out LG’s TVs extraordinarily simple to make use of because of its WebOS interface, now in model three.5. LG’s elongated “Magic Movement” distant management continues to be one of many higher laid-out TV remotes I’ve used, with numerical keys which may be mapped out to name up particular apps and inputs when “long-pressed.” There are already devoted buttons for Netflix and Amazon towards the underside, although.

Settings are simply accessed utilizing LG’s WebOS three.5 software program, and now there are much more image presets. For SDR mode, there may be an ISF-Evening and ISD-Day mode, so skilled calibrators can configure the TV for optimum efficiency in vibrant and darkish rooms.

Equally, LG has added a HDR Cinema Dwelling mode to its current HDR Cinema preset. This permits customers to have bright-room and dark-room HDR settings, which I discover significantly helpful as a result of extra brightness can encourage squinting in darkish viewing environments. I additionally appreciated that the HDR modes flip off movement smoothing by default. I want I may say the identical was true for the set’s SDR Cinema pre-set, however, alas, customers will nonetheless need to go in and switch this off to keep away from the dreaded “cleaning soap opera impact.”

It’s price mentioning that LG’s manufacturing facility presets are extraordinarily good this 12 months. When you aren’t knowledgeable calibrator and/or don’t intend to rent one, then I wouldn’t trouble messing with the settings save to show off the movement smoothing characteristic – you stand to do extra hurt than good. I’ll additionally add right here that LG’s presets are so good, I’d even query the worth of anybody bringing in a calibrator, save for many who demand absolute cinematic customary perfection.

The very best image within the enterprise will get higher

I’ve not been shy about proclaiming my perception that LG’s OLED TVs are the best cash should purchase, and I’m not about to cease now. With the enhancements LG has made, its OLED televisions are even tougher to beat – and I firmly consider the one TV that stands an opportunity at beating them is Sony’s forthcoming XBR-A1E Bravia OLED TV. I’ll have to attend till I can pit the 2 towards one another to make the decision, however will probably be a really tight race, certainly.

With particular regard to the 65-inch W7 Signature “wallpaper” OLED TV I considered for this evaluation, I need to say I feel it’s a spectacular achievement for LG. I don’t suppose it was all that onerous to drag off technically, however the web impact is unimaginable, and if we’re speaking about spending greater than $5,000 on a TV, I really feel just like the spectacle actually must be at this stage.

LG’s OLED TVs are the best cash should purchase.

Image efficiency, as I’ve already advised, is excellent. With the W7 Signature OLED you get excellent blacks, wonderful brightness and distinction, near-perfect shade, and top-notch image processing. The result’s a picture you wish to stare in any respect day lengthy. The W7 makes you wish to revisit previous favourite films you’ve not seen shortly, and makes you excited to take a look at the newest titles popping out in Extremely HD Blu-ray. Plus, when Dolby Imaginative and prescient involves Extremely HD Blu-ray later this 12 months, there might be much more thrilling content material to take a look at.

Deadpool appeared higher on the W7 Signature OLED than I’ve seen on any competing tv, together with the gorgeous Sony Z9D. The feel in the principle character’s uniform popped out exhausting towards the dreary but obtrusive gray background throughout the film’s opening automotive combat scene. The gleam of highly-polished automotive paint was intense because of the HDR10 data coming from the Extremely HD Blu-ray disc we watched, whereas the flames engulfing exploding automobiles bordered on blinding, with wealthy and scorching hues of orange and pink.

One film scene after one other, I acquired the sensation that what I used to be seeing was nearer to what the movies’ administrators meant me to see than something I had skilled exterior of a theater earlier than. And that’s no accident.

LG Signature W7 Wallpaper OLED Series 65 OLED65W7PWealthy Shibley/Digital Developments

Wealthy Shibley/Digital Developments

As a part of the reviewer’s workshop I participated in, LG had a 65-inch E7-series OLED sitting proper subsequent to the legendary Sony BVM-X300 OLED mastering monitor. That is the 30-inch monitor many film studios use throughout the coloring and mastering course of as a film is being completed. It’s thought of by many to be a reference customary … and LG used it to tune its OLED TVs this 12 months. The resemblance is placing to the bare eye, particularly contemplating the Sony monitor is a pure RGB OLED display screen, whereas LG continues to make use of a RGBW type with a white subpixel to boost brightness.

In brief, the W7 Signature OLED is probably the most exceptional TV we’ve reviewed but, and really properly might find yourself being the best TV produced to date by way of image high quality.

However how about that sound bar?

I want I may very well be a bit of extra enthusiastic in regards to the Dolby Atmos sound bar the W7 Signature OLED comes with. To make certain, it sounds excellent, however I really feel like it’s being oversold by LG, and I’m upset it creates digital Atmos encompass somewhat than delivering discreet Atmos encompass data to its up-firing audio system.

To be truthful, I’ve skilled moments when the digital encompass sound impact was very convincing, however I’ve had extra moments when it wasn’t. I consider there’s a really particular set of environmental circumstances, mixed with very particular seating areas, that should come collectively to make the digital Dolby Atmos encompass impact come to life.

Throughout my analysis – which was admittedly very a lot not working within the sound bar’s favor – I moved to varied seating positions, attempting to get the impression sound was coming from the display screen and never the sound bar, and attempting to really feel results coming from the display screen somewhat than the sound bar under it. I simply couldn’t make it occur. I’ve skilled it earlier than, and in some unlikely environments, so I do know it’s potential, however I can’t assist however marvel what number of will expertise this sound bar’s greatest efforts.

Potential W7 Signature OLED house owners ought to mood their expectations a bit as regards to the encompass sound claims LG makes, and as a substitute concentrate on the truth that the sound high quality of the system is much better than any TV with no sound bar. Bass is ample, if not extraordinarily deep, the midrange is uncongested, if not particularly clear, and the treble, whereas not refined, refrains from being aggressive or abrasive.

Our Take

The LG W7 Signature OLED TV is a exceptional achievement for LG, and a class-leading tv. That is what a flagship TV ought to appear to be, and I gladly give it high marks for this evaluation. I waffled an excellent deal between a four.5- and 5-star score – I give out so few 5-star evaluations, and for good cause — and what’s a “excellent TV,” anyway? However regardless of the slight quibbles I’ve over the required sound bar, I’m overwhelmed by its gorgeous design and excellent image high quality.

If you wish to spend much less or do with out the sound bar, you then don’t need to by the W7; you should buy one among LG’s different high-quality OLEDs. However if you happen to do need a TV that’s as near a poster on the wall as you may get, the W7 is the one method to go. LG has finished what no different has earlier than, and I really feel it deserves recognition for that.

Is there a greater various?

It’s potential Sony’s forthcoming Bravia OLED TV may very well be very aggressive, however I’ve my doubts will probably be considerably superior than the LG Signature W7 OLED TV. That is such a singular providing that options might be exhausting to seek out. As a minimum, no competitor is as skinny.

How lengthy will it final?

Given LG has outfitted the W7 OLED with superior processors able to being up to date to cowl all foreseeable HDR codecs, I’d say that is about as future-proof a TV as one may count on. I additionally consider one can count on to get at the very least 100,000 hours of viewing from this TV earlier than any noticeable fade. In different phrases: This TV will last more than you want it to.

Must you purchase it?

In case you have the money and wish the good trying TV on the planet, then by all means, completely purchase the LG Signature W7 OLED TV. If the worth is a bit of extreme and also you simply wish to get on the superb image high quality LG’s 2017 OLEDs ship, you’ll get precisely that from the cheaper B7 or C7 sequence.

Replace: Added data on the brand new LG W8 OLED TV.

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